Tuesday, March 26, 2013

AEIOU people

Place appeal & destination marketing is greatly dependent on creative "AEIOU" people:
Artists
Entrepreneurs
Intelligensia
Outdoor-oriented
Unusual

Such people are great potential drivers for regional growth, and their personal requirements can be quite simple. More places should put energy & resources into attracting such people. But because decisionmaking bureaucrats are often very different types of people from AEIOU types, they're instead carefully & officially overlooked or ignored.

In other words, while communities need clever & creative people (by definition, the unorthodox) to supply novel ideas and generate future-oriented jobs, shortsighted functionaries actively stifle such potential impact. Look for places actively encouraging the AEIOU - those places promise future growth.

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